Scotland4kids Magazine is based on the successful Ni4kids Magazine format in NI and has been distributing approximately 40000 copies bimonthly in the Edinburgh and Lothian areas since February 2016. We know that this translates into a readership of approximately 80000 high spending family consumers – some 80% of which are likely to be female. The magazine is now ABC registered and offers advertisers access to a new, dynamic and high spending family audience in the Greater Edinburgh area – who put children first.
If you would like to reach our audience and grow your business with us – please fill in the contact form below and we will get in touch… We are keen to forge long term relationships with clients who share the vision and want to build business for themselves in a new and exciting format – in print and digital formats and have a new ‘conversation’ with the families of Edinburgh.
‘Juggling and Connecting’
We know how important exchanging information and ideas is to those with young children, as the majority of our readers (most likely women 25-49 with kids under 12) balance and juggle a busy work and home life, which can often be a struggle, involving a high level of organisation! Advice, suggestions, creative ideas and family experiences in general, are all areas that parents like to share and receive information about. Knowing how others are managing by comparing notes and checking out what’s new, and what they have experienced, is all part of that process.
More than any other group, this demographic actively seek out information so that it can be used and exchanged with other parents and more often than not, the busier the ‘juggler’ the greater the need to search out help and advise. For the advertiser that reaches this group of media hungry individuals, the elusive and invaluable ‘word of mouth’ recommendation becomes reality – building awareness, brand recognition and driving response.
Our aim is to be the perfect partner for the ‘jugglers and connectors’ of Edinburgh and we know that in order to be that partner of choice, we need to deliver a high quality editorial package that exceeds readers’ expectations, engages and drives advertiser response and builds trust at the same time.