Singer Paloma Faith has released a Christmas single, Silent Night, in recognition of UK midwives and their tireless work around the festive period.
Featuring the Pampers #ThankYouMidwife choir of influencers, her version is also the soundtrack to Pampers’ new Christmas TV ad. For every download £1 will be donated to The Royal College of Midwives Benevolent Fund, which will be used to support midwives in times of need.
Paloma said: “I am so thankful to my midwives for the uncompromised care and support they gave me and my baby, which is why I jumped at the chance to be involved in Pampers #ThankYouMidwife campaign. I had a long, difficult labour, but the midwives were there every step of the way.”
The public can also share their very own Thank You Midwife story simply by tagging Pampers on social media and #ThankYouMidwife. As a further token of appreciation, every 1,000 public shares of #ThankYouMidwife posts will contribute to a midwife staffroom makeover in UK hospitals, to give midwives a nicer place to relax during those not-so-silent nights.