A new season and some stunning brand new collections to keep your little ones both snug and stylish this autumn…
Star 51 is a brand dedicated to producing high-quality homegrown British children’s clothing, taking inspiration from the elegant looks of the early to mid 20th century. There’s so much to love about their autumn/winter collection but The Ruby’s London Faux Fur Gilet (£70) available in either subtle smoke grey or the delightful strawberry cream is our top pick for girls’ gorgeous glamour this season. Find at star51.co.uk
Run Away With The Circus
The UK’s leading ethical and organic children’s clothing brand Frugi have unveiled the first show of their autumn collection and it’s a carousel of colours and party animals. These Forester Chinos (£29), in a classic Sail Blue, are made from super soft organic cotton and are perfect for your kid’s everyday wear and for dressing up on those smarter occasions! The hottest ticket in town. Sizes 2 to 10 years at welovefrugi.com
Uber Cool Collections
As you would expect from this chic celebrity mum-of-two, Fearne Cotton’s new collaboration with Boots Mini Club clothing showcases her passion for style based on the pieces she loves, such as faux fur coats, bombers and low-slung trousers. With items starting from just £7, kids aged nine months to six years can strut the streets with fashion clout feeling super cool.
Young Soles, the award-winning luxury children’s footwear brand, has gone back to the indie-inspired era of the late 1980s and early 1990s to evoke “Cool Britannia” childhood memories for their new season collection. Founder, Louise Shill, lists inspiration from: “The music of Oasis, Blur, Pulp and Suede, lots of denim and second hand stores, Zip-up tops and suede shoes.” Made for babies and toddlers to juniors, Young Soles’ designs focus on the features most important to children’s footwear; lasts that follow the shape of the foot with a wide toe and narrow heel, comfortable soft leather uppers and linings, a lightweight and flexible outsole for growing feet and first steps, and styles that complement a variety of outfits. Shop at youngsoles.co.uk
Feel Good Fashion
2016 Strictly Come Dancing winner Ore Oduba photographed by world famous photographer Jason Bell in support of the campaign.
Some of the UK’s favourite faces in fashion, music and film have teamed up with retailer TK Maxx to launch this year’s Give Up Clothes for Good campaign, encouraging people to donate clothes to raise vital funds for Cancer Research UK Kids & Teens to help beat children’s cancers sooner. In the UK around 4,200 children and young people (aged 0-24) are diagnosed with cancer each year.
TK Maxx is the biggest corporate supporter of research into children’s cancers for Cancer Research UK and has raised more than £30 million for cancer research since 2004. The clothes donated will be sold in Cancer Research UK shops with all the money raised going towards research into cancers affecting children and young people. Louise Greenlees, President of TJX Europe, said: “We hope everyone will dig deep into their wardrobes to support Cancer Research UK Kids & Teens and Childhood Cancer Awareness Month in September and donate all their unwanted items again this year.” Give Up Clothes for Good launches in store from September 2017. Look out for the special clothing bins where you can now drop your bags all year round.